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These are notes for my own little reference. Metrics to track if you really want to makes changes that the customers want, not your boss.

Conversion Rate

Customer satisfaction,

Average order value (AOV),

Market Share,

Number of active customers,

Visitor Loyalty & Visitor Recency

Task Completion RateĀ 

Measuring Days & Visits to Purchase

Share of Search (share of shelf space at the Google supermarket)